I just read on Slashdot (http://www.slashdot.org/) and CNet (http://www.cnet.com/) that M$ is getting nervous about Apple's new marketing campaign and the stability and feature set of Mac OS X. I was thinking...if Apple wants to REALLY increase market share, it should GIVE AWAY via a PC trade-in (running M$ Windows OS ONLY) to any PC user. Apple would have to advertise that it would transfer all the users files to the new Mac FREE of charge. The new Mac would be similarly equivalent to the traded PC as far as performance is concerned. And of course, top of the line Power Macs would not be part of the deal. Apple would only need to do this for two weeks, four times a year. This would eat a little into profits, but it would be gaining NEW converts from Windows thereby increasing its market share. Once the PC user gets used to Mac OS X and would prefer to use nothing else, they'd be hooked into purchasing additional Apple hardware. Apple could sweeten the deal even more by giving away a low cost digital camera or video recorder with the trade-in. This would really rattle old Billie boy and further drive the divide between Apple and M$.
This would be an excellent way for Apple to rid itself of unsold hardware sitting in warehouses on the even of newer and faster Macintoshes.
Apple could resell the traded-in PC's on eBay, or install Linux on them and ship them off to 3rd world countries for a tax write-off.